Monday, May 16, 2005

Wal-Mart Wine Wit

My friend Jen recently sent this to me. I don't know the source, but it looks like one of the David Letterman Top 10 lists. Perhaps Wal-Mart really is getting in on the wine market--if Trader Joe's can produce Two Buck Chuck, why not? (By the way, Two Buck Chuck is great for mulled wine in the winter or Sangria in the summer. I'll try to remember to post a Sangria recipe soon.)

Wal-Mart recently announced that they will soon be offering customers a new discount item:
Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E & J Gallo Winery of California to produce the spirits at an affordable $2.00 ~ 2.50 price range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for cheap wine", said Kathy Micken, professor of marketing. "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in order of popularity are:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine: Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

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